The DAM Playbook
Meta-Persona Architect
Core Values as Strategic Anchors
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Core Values as Strategic Anchors

More Than Just a Guiding Principle

Welcome back to ‘The Meta-Persona Architect’! In the last episode, we dove into the motivational drivers that fuel audience behavior. Today, we’re going a level deeper to explore the guiding principles that shape how your Meta-Personas make decisions, interact with the world, and perceive your brand. Yes, we’re talking about Core Values—the emotional an…

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