The DAM Playbook
Meta-Persona Architect
The Power of Motivation
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The Power of Motivation

Identifying Shared Motivational Drivers

Welcome back to ‘The Meta-Persona Architect’! In the last episode, we explored what makes a Meta-Persona unique, focusing on how to unify behavioral patterns and cognitive attributes. Today, we’re diving into the psychology of what really drives people—motivational drivers. Understanding motivation is the secret ingredient to building a Meta-Persona tha…

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